The energy of the Dickey’s brand, at the Home Office and amongst franchisees, is palpable as we enter the heart of the fourth quarter and the holiday season kicks into full swing. Our system is experiencing a great boost in sales, we’ve engaged new internal and external partners and all the hard work is resulting in greater profitability for our franchisees.
After the restaurant recession in 2016, our system experienced challenges, we believe it is the strength of our family franchise that has enabled the Dickey’s Barbecue Pit brand, and Dickey’s franchise system, to flourish.
Family is at the core of what defines the Dickey’s Barbecue Pit. And at Dickey’s, family means so much more than being a direct descendant of my grandfather, Travis Dickey, or my father, Roland Dickey, or my wife, Laura Rea Dickey. Of course, there would be no Dickey’s Barbecue Pit without the Dickey Family, but there would be no name recognition of Dickey’s Barbecue Pit without Dickey’s franchisees who have embraced my family’s love of Legit. Texas. Barbecue. and shared it with their communities. The Dickey’s brand is comprised of our family, from the Home Office to every single franchisee from Oahu to Omaha, and Akron to Abu Dhabi.
I firmly believe the Dickey’s Barbecue franchise is the biggest and best in the world because of our collective commitment to authentic, Texas-style barbecue. We frequently say that our barbecue is a process, not processed, and I believe the same holds true for our franchise system.
Throughout our 25 years as a franchise, we’ve shared successes and struggles and will continue to do so as we expand both stateside and nationally. As the Dickey’s Barbecue Pit brand, we share more than just my grandfather’s name. We share a passion for barbecue and a drive to master the process of perfecting it, and those who share and espouse these standards are the pulse of our Dickey’s Barbecue franchise family.