Keep Them Coming Back

Roland Dickey Jr.

Guests. They’re the reason we do what we do.  It was true back in 1941 when we opened our first Dickey’s Barbecue Pit and it is just as true today as we open our 500th location.  They are the reason why our franchise owners arrive at their stores early to unload our fresh out the pit smoked meats and the reason we have a team focused on guest satisfaction. We read every email, Yelp review and social post with one singular focus. Guests.

My grandfather, Travis Dickey, wouldn’t believe our operation today. Back when he opened the first location in Dallas on Central Expressway he was happy to serve his counter guests.  Blessed with the gift of gab, he won over new guests one at a time.  This was our early guest response program. He had no idea he was creating the foundation for a national brand that would expand across the country.  He was just using his quick wit and southern charm to make folks feel welcome and keep them coming back.

We’ve been in the barbecue business for 74 years now and we’re still looking for new ways to keep guests coming back.  It starts with listening. Great guest service is a broad term encompassing everything from friendly greetings to being available at any moment to assist a guest. It starts the moment a guest calls or comes in to our restaurant and it means exceeding their expectations every time. Guests expect it and we deliver in all areas.

We aim for a warm, family-friendly environment for our guests. It starts with the smell of hickory that hits your nose as you walk in our doors and continues with our “Welcome to Dickey’s” greeting. We also make sure the music is the right blend of country classics and modern southern favorites. Guests see our restaurants are clean, well-lit and comfortable. We want to make our guests feel right at home.

When are guests take their first bite, we want them to be blown away by the slow smoked flavors in our brisket, pork, turkey, chicken and hams. Our meats smoke overnight for 13 hours to make sure they are infused with our signature wood and smoked perfection.  All meats are tender, juicy and packed with flavor. At the end of their meals, we offer a free trip to the ice cream machine as a thank you for their business.  And, as they walk out the door and we thank them for their business, we know we will see them again soon.

Our goal is to achieve 100% guest satisfaction and we won’t settle for less. It’s the way my grandfather did it in 1941 and a Dickey family tradition.