Chief Executive Officer, Dickey's Capitol Group
Roland Dickey, Jr. is the Chief Executive Officer of Dickey’s Capital Group, the parent company of the Dickey’ Barbecue Pit brand. Dickey’s Barbecue Pit is a Dallas-based, third-generation family run business that Dickey has been at the helm of for the past 10 years. In Dickey’s leadership of Dickey’s Barbecue Restaurants, Inc. he brought the company from 20 locations to more than 600 across the nation.
“A company is either growing or shrinking,” said Roland Dickey, Jr. in an interview with D CEO Magazine. “We’re blazing new trails. No one has ever done what we’re doing." We are bringing barbecue across the country.
As CEO, Dickey has elevated his family’s company to new heights by enthusiastically leading its evolution from a local barbecue joint to the fast-casual chain it is today. Through explosive growth in franchising, Dickey’s Barbecue now reaches guests across the country and is officially the nation’s largest barbecue chain. But with Dickey at the helm, the third generation family business still prides itself on authentic, down-home food, served with a signature brand of southern hospitality.
“Our goal has always been to be the first truly national barbecue chain,” said Dickey in an interview with Restaurant Business Magazine in 2014. “We studied every concept out there, what they’d done right and where they’d gone wrong and I saw a lot of chains becoming what they’re not.”
Dickey joined the family business in 1999 after working in leadership positions with a national Mexican food chain. In 2014, he was honored by Restaurant Business Magazine as part of the Power 20 in the restaurant industry. In addition, Dickey’s Barbecue was named “Fastest Growing Restaurant Chain” by Technomic in 2013 and “Top 5 Growth Brand” by Nation’s Restaurant News and “Best Franchise Deal” by QSR Magazine in 2012.
“We have really low startup costs, a great training package and a sales model that packs several revenue streams into a very small square footage,” said Dickey, who takes the lead on perfecting the Dickey’s Barbecue business model. “We know great barbecue, and we know how to make a great return off of serving a product that we’re very proud to offer our guests.”
Roland Dickey, Jr. was instrumental in kicking off Barbecue, Boots & Badges, Dickey’s new foundation committed to leaving a footprint on the communities they serve by providing funding and resources to law enforcement, firefighters and their families.
Dickey received his Bachelor of Business Administration from Southern Methodist University. He and his wife live in Dallas.